Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. Modern media, print media, social media, etc. comes under the world of mass media. The technologies through which media communication takes place include a variety of outlets like newspapers, books, phones, the internet, movies, etc. Media is an ever-changing platform, from newspapers and radio to websites and social media, the primary sources of dispersing information keeps on varying.
The biggest benefit of media is that it helps in spreading awareness and sharing important information to every corner of the world in no time. Media is also seen as a medium that can lift up an individual voice that would otherwise have gone unheard. It also helps in promoting business and learning about art and culture.
While it has many benefits, it is still prone to be used as a manipulative device. While some sources of information are far more trustworthy than others, mass media as a whole is vulnerable to lies. Mass media is seen as a rumor mill. It can also be used as a way to manipulate opinions and thoughts to benefit those who have power.
The effect of mass media’s influence is complicated to the least. It can be seen as a blessing as well as a curse. A person should always be aware of their surroundings and should keep themselves updated regarding the latest developments, but they should not blindly trust a statement and lose their own opinions.
Author - Ishita Luthra
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